BRANDING + IDENTITY PROJECTS

EDDYSTONE CONCRETE

Commissioned by Eddystone Concrete Solutions to lead a complete brand refresh, I developed a cohesive visual identity that modernized the company's image while reinforcing its reputation for quality craftsmanship and reliability. The project included logo refinement, typography selection, color strategy, brand voice development, and the creation of marketing collateral across both print and digital platforms.

Beyond the identity system, I designed promotional materials, social media assets, and branded graphics that established a consistent presence across customer touchpoints. Through research, visual strategy, and thoughtful execution, the rebrand transformed a fragmented identity into a unified brand that clearly communicates the company's professionalism, expertise, and commitment to its clients.

Thumbnail Sketches

Typography – First Stage

THAT BITCH THRIFT

Commissioned by That Bitch Thrift to develop a refreshed visual identity and a cohesive set of marketing materials that reflected the brand's playful, bold, and community-driven personality. The project began with research into the vintage resale market and the client's target audience, informing the creation of a logo system that balanced strong typography with a distinctive, memorable DIY aesthetic.

Following the identity development, I designed a series of promotional assets that maintained consistency across digital and print applications, ensuring the brand was recognizable at markets, on social media, and throughout customer-facing communications.

This project strengthened the brand's visual presence by establishing a recognizable identity system that communicated its personality and values while providing flexible marketing materials for future growth.

Typography Study

UGGO STUDIO

UGGO is an independent creative studio dedicated to building thoughtful, personality-driven brands through design, photography, illustration, and creative direction. Founded as an extension of my multidisciplinary practice, the studio approaches each project with curiosity, experimentation, and a commitment to crafting visual identities that feel both distinctive and strategically grounded.

Working with clients across industries—including construction, fashion, jewelry, music, and the arts—I develop cohesive brand systems, marketing campaigns, social content, photography, and print and digital collateral tailored to each client's goals. Every project begins with research and collaboration, resulting in creative solutions that balance concept, craftsmanship, and functionality. While the studio's name reflects the value of embracing experimentation and learning through the creative process, its work is rooted in delivering polished, purposeful design that helps brands connect with their audiences in meaningful ways.

HELLO HIPPIE

Hello Hippie is a handmade resin jewelry brand specializing in one-of-a-kind statement pieces that celebrate individuality, creativity, and self-expression. Commissioned to develop a cohesive brand identity, I created a visual system that reflected the playful, handcrafted nature of the products while elevating the brand's presence across print and digital touchpoints.

The project included logo design, color palette development, typography selection, packaging concepts, and supporting marketing materials. Inspired by the fluid qualities of resin and the organic forms found throughout the collection, the identity balances vibrant color, expressive typography, and contemporary design to create a memorable brand experience that resonates with a creative, style-conscious audience.