BRANDING + IDENTITY: CLIENT WORK
BRANDING + IDENTITY: CLIENT WORK
UGGO STUDIO
UGGO is an evolving creative practice exploring the space between graphic design, branding, and experimental art. Originally developed as a personal design studio, UGGO has become a space to investigate how visual identity can extend beyond traditional brand systems into photography, textiles, objects, image-making, and other forms of visual experimentation.
The name “UGGO” comes from an embrace of imperfection. It reflects a willingness to experiment, make mistakes, and find value in unexpected outcomes. The identity juxtaposes polished systems with raw, imperfect typography, creating a flexible visual language that can extend across photography, textiles, objects, and image-making.
OUTCOME: A fluid identity that reflects UGGO as both a design studio and ongoing artistic practice.
LOGO ITERATIONS
EDDYSTONE CONCRETE
Commissioned to rebrand Eddystone Concrete Solutions and create a more cohesive visual identity across its marketing materials.
The identity draws from the structure and geometry of concrete construction, pairing bold typography with custom illustration and graphic forms. A consistent visual system was developed to bring clarity and personality to everything from promotional materials and business cards to vehicles and uniforms.
OUTCOME: A cohesive, professional identity that gives Eddystone a stronger visual presence while remaining practical across a wide range of applications.
THUMBNAIL SKETCHES
REFINED SKETCHES
TYPOGRAPHY – FIRST SKETCHES
THAT BITCH THRIFT
Commissioned to develop a refreshed identity and marketing materials for a vintage resale brand with a bold, outspoken personality.
The identity combines hand-drawn typography, high-contrast color, and expressive graphic elements to create a playful, fashion-forward visual language. The system was designed to work across packaging, digital content, and promotional materials.
OUTCOME: A distinctive, flexible identity that gives That Bitch Thrift a recognizable presence across markets, packaging, and digital platforms.
THUMBNAIL SKETCHES
INITIAL SKETCH
GRAPHIC DEVICE
TYPOGRAPHY STUDY
